ESN T-Shirt Design Competition: Brighthill Evergreen Home

Index No: 02
Participating Agency: BrightHill Evergreen Home

Theme of design
The design intends for simplicity and with little abstraction. Targeting towards the elderly and volunteers of a great diversity, we find it appropriate for the design to be simple and thus easy to be understood.

Choice of tree
Throughout history, tree worship has not been uncommon among religions and in cultural practices. Trees are generally seen as sacred, a symbol of immortality and fertility, and even in the modern context, there is the concept of the tree of life.

Symbol of strength and resilience
A tree symbolizes strength, in staying put in the most extreme climatic conditions, its firm base allowing it to strive in any environment. Our design of a tree represents resilience in life, to not give up, to overcome the difficulties that we may face and to always be forward-looking. With this inner strength, there will be more vigour in life where we will be willing to learn more skills and geared up to take up new challenges. In this aspect, only then can we grow and lead a fulfilled life, that ties in with the theme of the T-shirt design ‘Adding Life to Years! Happy, Healthy, Active Seniors’.

Symbol of eternal life and wisdom
A tree symbolizes life and growth, where its roots reach down to the ground and the branches up to the sky at the same time. A tree symbolizes great wisdom, an attainment of great age and maturity. In incorporating a tree into our design, we acknowledge and respect the elderly for their age and wisdom. In addition, trees such as the olive branch signify peace. In the design, the tree thus carries our blessings towards the elderly for eternal life and good health.

Choice of words
As with the theme of simplicity in our design, we directly quoted the phrase of ‘adding life to years’, where the message it sends through is clear and straightforward.

Choice of font
We wanted the words to appear somewhat lively and funky, to denotes the idea of living happily, healthily and actively. The font of the word ‘life’ is bolder and is also of a larger font size. It is our intention to add more volume in the appearance of the word, which in turn suggests a greater depth to the meaning of life itself, where we hope to emphasize the importance in healthy aging.